Friday, 5 September 2014

LO2: Understand the importance of reviews for the marketing and promotion of computer console game.

The review uses a second person  address (you can, you will etc.) what effect does this have on the reader?

This makes the review feel more personal, and like the review is aimed at them specifically so it feels like its being written for you. 

Quote from the passage: I honestly can't say I was a massive fan of defacing my cars with the admittedly small selection of liveries available during the review period but you don't have to apply a design. Thankfully, opponent designs can be switched off too, so if you prefer the traditional look over racing against a bunch of gaudy Hot Wheels also-rans you're covered.

Favourite phrase: Gaudy Hot Wheels 

Thing being reviewed: the car designs and stickers.

How the author is speaking to the target audience: 

Explain why this review would or would not influence you to buy the game: 

This review would influence you to buy the game as it uses phrases like 'supremely realistic' and 'beautiful' which makes the reader think that the games graphics is of a good quality and that the makers of the game have put a lot of time and effort in to the game. However phrases like 'bunch of gaudy hot wheels' make you think twice about going out to buy the game, as this could just be an opinion of the person writing the review as earlier in the paragraph of this the writer states that he wasn't a massive fan so this could be a way of him criticising the game. 



Genre
Narrative/Storyline
Production Process
Characters
Gameplay
Target Audience
Platforms
Personal recommendation of the reviewer.


Disney Infinity comparison of reviews
The reviews of Disney Infinity are aimed at two different sorts of people one for people who read the empire magazine, and the other is for IGN viewers on the internet, which i'm guessing are trying to aim at the parents of the children they want to play the game as you wouldn't see children reading either of these reviews.

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